Category Archives: Shakespeare on Mass Psychology and Group Behavior

It is a borderline platitude that a crowd acts according to the standards of the lowest character in that crowd. It is a huge generalization but life is short. Shakespeare offers to us multiple instances to show his topic contempt.

Shakespeare on Common Sense and its Pitfalls

Posted on August 29, 2012 by jimmie

“And what impossibility would slay In common sense, sense saves another way.” (All’s Well That Ends Well, act 2, sc. 1) Tips for Use.  A way to justify your going along with an idea suggested by others, though you rate its success unlikely. The lines also illustrate the inherent paradox of common sense. If common Read More

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Shakespeare on Crowds, Masses and Group Psychology

Posted on August 28, 2012 by jimmie

“An habitation giddy and unsure Hath he, that buildeth on the vulgar heart.” (King Henry IV part 2, act 1, sc. 3) Tips for Use. Define questionable, unreliable and uncouth allies, or unstable masses. The idea of the unreliability of crowds is a frequent recurrent theme in Shakespeare’s plays. And it is one of the Read More

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Shakespeare, Fickleness of the Masses and Modern Advertising

Posted on May 2, 2012 by jimmie

 “Look, as I blow this feather from my face, And as the air blows it to me again, Obeying with my wind when I do blow, And yielding to another when it blows, Commanded always by the greater gust; Such is the lightness of you common men.” (King Henry VI part 3, act 3, sc. Read More

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Shakespeare a Quote for Advertising and the Society of the Spectacle

Posted on May 1, 2012 by jimmie

“… things in motion sooner catch the eye Than what not stirs.” (Troilus and Cressida, act 3, sc. 3) Tips for Use.  In a corporate settings, advertising agency, political caucus, committee or all the above, use it to justify the need for visible action, especially with the concurrence of the media. Ulysses’ observation, though undoubtedly Read More

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Shakespeare and Democracy in America

Posted on April 17, 2012 by jimmie

“A plague o’ both your houses! They have made worms’ meat of me.” (Romeo and Juliet act 3, sc. 1) Tips for Use.  Apply to Democrats and Republicans, or to the Congress or the Senate, if you are unhappy with the current two party system. That there is no difference between “both your houses” and, Read More

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